The Overheard Itinerary: Why a Stranger's Offhand Remark Outweighs Every Algorithm
American travelers have access to more curated, personalized travel information than any generation in history, yet a single recommendation from someone encountered in a shuttle van or a hotel lobby still carries disproportionate weight. The reasons for this are not irrational—they are ancient, and they reveal something precise about how human beings have always decided whom to trust.